“Dark patterns” are patterns that will intentionally manipulate users into doing whatever a company intends. Tricking customers into buying and spending resources online.
Evan Puschak beautifully summarized the concept earlier on YouTube is well worth a look at.
Confirm shaming is a new phenomenon but one that is irritating. Website designers who just need you to do things like subscribing to newsletters write copy for buttons which will make you feel like a bad person to choose the choice you want. As with this:
— TJ Pitre (@tpitre) July 26, 2018
You have to click on a button to unsubscribe, which means that you don’t care for your cat. The opt-out on a white background is hard to see – small grey text. The malicious popup is making your email address more likely to be given out.
Bait & Switch:
Often users hit a button to do one thing, just to find out that you did the opposite. It is the conventional bait and switch. Consider, Microsoft had two keys to offer: update now or update tomorrow. It is the classic bait and switches to confuse upgrading users.
Because you close the window offering the update but Windows 10 will install it. Almost impossible to tell how to opt-out. MoviePass not canceling people’s accounts is another example of this sort of dark pattern at work.
Supposing users might not read:
Most dark patterns presume people do not read, and instead act on instinct. You’ve probably just pressed on its most popular button accessible at a certain point get on with everything you are doing. Businesses depend on that. Facebook used cryptic trends in April to circumvent EU privacy laws.
Facebook knows that the majority of users are going to press the blue button without reading anything, just to make the popup go. This is only one example of what companies have been doing over the years.
Windows and Mac OS X Installers allow users to install undesirable software. The principle is not to glance at what was on the computer when you tap on “Next” This custom goes back to the nineties. One installer hid unchecked opt-ins beneath.
We can go-ahead:
Certain sorts of dark patterns do exist, any style that attempts to unconsciously encourage you to do something which you still don’t want to do is use a dark pattern. Which makes you less likely to fall in the trap.