Samsung Electronics reported second-quarter earnings today in line with its own predictions: net profit of the company fell by eight percent year on year to 5.75 trillion won ($ 4.93 billion) on sales of 48.5 billion won ($ 41.7 billion), down seven percent from last year. And although Samsung recorded a slight improvement quarter over quarter, the company says that the launch of its flagship phone Galaxy S6 and S6 Edge had a “very marginal” low impact and shipments increased investment in marketing.
Samsung says its mobile division expects a “difficult business environment” in the second half of the year, but plans to maintain the momentum of sales “price adjustment” of the Galaxy S6 and S6 Edge, along with the introduction of a new high-end phone models – likely the Galaxy Note and Galaxy 5 S6 Edge Plus. Samsung is holding an event without packaging in New York City on August 13, which means that we will see its largest phone a little earlier this year than usual.
The Declining Profits of Samsung Mobile