The use of social media has increased dramatically over the past few years. People from all age groups, gender, and geography are connected to social media in one way or the other. This has made social media an effective marketing strategy for every business, and real estate is no exception.
Social media can be a major lead generator for real estate businesses. It is an ideal platform for realtors to connect, engage, and promote their properties by targeting specific audiences based on their interests, location, and behavior. Yet, most real estate businesses have failed to maximize their efficiency online.
There are many social media platforms such as Facebook, LinkedIn, Instagram, YouTube, and Twitter, that realtors can explore to market their services. But to leverage the power of these media, it’s important to identify some best practices first.
Here are some effective real estate marketing tips similar to the blog post here that realtors should follow to stay ahead in the competition.
Promote the Neighborhood, Not Just the House
Homebuyers are keen to know the good, bad, and ugly of each neighborhood they’re planning to move. And yet most real estate blogs are restricted only to the description of the main property.
Make use of your Facebook page or Instagram account to post beautiful photographs of your listings’ neighborhood. Let your prospective residents know how wonderful the city’s culture is. Post about local events in town and invite your followers to join it.
Some cities have a “@CityOf …” Twitter handles. Mention them in your tweets to promote your listed properties in that city. City accounts on Twitter may retweet your tweet on many occasions, increasing your reach to a wider audience.
Use Hashtags to Optimize Your Content
Hashtags not only bring more engagement to your content but also facilitate discovery on social media. They are the avenue for potential home buyers to find your real estate brand.
Instagram allows a maximum of 30 hashtags per caption or comment. You can use as many hashtags as you like on Twitter, but not more than two is recommended.
Before adding hashtags to your caption or comments, perform thorough research of the keywords that are more relevant to your brand or targeted location.
If your hashtags are not generating enough engagement, take the help of hashtags tools to track and analyze their performance. Hashtagify and Ritetag are two popular tools that offer hashtag suggestions based on real-time data engagement. Also, you can always visit sites such as InVideo to learn more about generating an online presence.
Educate Your Buyers Through Informative Blogs
Many real estate websites seem to write blogs just for the sake of writing them, without providing any real value to their audience. If you want your readers to trust you, write meaningful blog posts that reflect your expertise in the subject. A few ideas for blog posts are:
- Articles on market predictions and statistics.
- Tips on home buying.
- Information about the neighborhood and community.
Not only do blogs boost your SEO but also let you describe your listing in much longer formats than other social media platforms. Hence, make the most of it!
Optimize Your Ads to Generate More Leads
Social media sites like Facebook have access to an enormous amount of data. These valuable data can be utilized to target a specific audience based on their spending habits, their household income, relationship status, location, and much more.
This opens up a window of opportunity to create unique advertisements to attract specific target groups. Facebook also offers carousel ads and multi-image ads which are a great option for promoting listings and open houses.
You can show both the exterior and interior of a home through carousel ads. This gives the potential buyer a fuller picture of the different aspects and features of the house.
Market Your Services Through Videos
When it comes to creating meaningful engagement, video content is the best option. Even search engines like Google display videos as their search result because of the huge upsurge in video content consumption.
Educational and informational videos are very popular in the real estate business. You can offer general information like how to find a good mortgage broker, updates on the industry, or host a live Q & A session.
Another great way to engage with your followers is to go live. The live feature is available on most social networks like Facebook, Instagram, Twitter, and YouTube. Take your audience on a live virtual tour of your next real estate event and garner maximum real-time engagement.
Share Your Success Stories
No matter how happy you keep your customers, if they don’t share their success stories, it’ll not benefit your brand. The greatest form of advocacy for your brand is when a happy customer shares his story publicly.
We often mistake sharing our success stories with bragging, but it actually helps builds trust and confidence for the brand. And the content becomes even more powerful when it comes from your customers rather than from you.
Another way to increase your goodwill is by collecting positive reviews and placing it where potential customers can easily see them. If nothing else, at least post photos with happy customers in front of their new home. It might work just as well!
Collaborate with Local Businesses and Experts
Many realtors collaborate with other local businesses, such as photographers, mortgage brokers, home stagers, and inspectors. Such connections can be valuable for your brand.
What’s more, you can share each other’s content in social media or even create content together. This will open you up to wider audiences in the digital platform.
Consistency is the Key
Millions of brands and businesses have already established their foothold on social networks, making it challenging for newcomers to grow their community. Posting regularly is the only way to build a strong social community and stay ahead in the competition.
To make sure you are consistent, plan your content ahead of time with the help of a social calendar. You can also use tools such as Buffer and Hootsuite to automate your posts wherever possible.
Follow these best practices and explore the full potential of social media to generate maximum leads for your business.